INDEPENDENT DESIGNER & PRODUCT THINKER
I make digital
things feel human.
I’m Alex — a designer, curious mind, and occasional overthinker. I turn complex ideas into clear, useful experiences people love coming back to.
Explore my workA FEW THINGS I’VE MADE
Selected work.
Good mood.
IDENTITY · DIGITAL PRODUCT
Saffron Kitchen
A fresh identity and digital home for the neighborhood restaurant redefining comfort food.
MAKE SENSE OF IT ALL.
for a slower
morning.
STRATEGY · PRODUCT DESIGN
Fieldnotes
Making room for reflection with a calmer, more personal kind of journaling app.
A LITTLE ABOUT ME
Curious by nature.
Intentional by design.
Good work starts with
asking better questions.
I partner with thoughtful people to make the complicated feel simple — and the ordinary feel a little more special.
Over the last 8 years, I’ve helped early-stage teams find their story, bring new products to life, and make the details feel just right. I care about the big picture, but I’m just as happy tuning a tiny interaction until it clicks.
When I’m away from the screen, you’ll find me at the farmers market, halfway through a book, or trying to keep a houseplant alive.
A bit more about meWHAT I BRING TO THE TABLE
NOTES FROM THE MIDDLE OF IT
Things I’m thinking.
Replace these with your essays, links, or field notes.
HAVE A GOOD ONE IN MIND?